How much does a small business website cost in Ireland? (2026)
A blunt, up-to-date guide to what an Irish small business should actually pay for a website in 2026 — and where the money goes.
By Harvey Kubath, Agentic Builds · 1 May 2026
If you've asked a few Irish web designers for a quote, you've probably had price-shock. One studio says €800. The next says €6,500. A third refuses to quote until you've sat through a 45-minute discovery call. So what's the right number? Here's the honest 2026 breakdown.
The four ways to get a small business site in Ireland
- DIY on Wix or Squarespace — €0–€400/year + your weekends.
- Hire a freelance designer — €2,500–€5,000 one-off.
- Hire a full agency — €4,000–€10,000+ plus a monthly retainer.
- AI-assisted build (us, and a small number of others) — €495–€2,250 one-off.
What you actually get for each price band
€495 (Starter)
A real 1–3 page site with modern design, mobile-friendly layout, contact form and basic SEO. Possible because AI handles the first pass and a designer polishes the rest. Five years ago this didn't exist at this price.
€1,150 (Business)
A full small-business site: up to 20 pages, custom brand colours and typography, blog-ready, lead capture, AI chat, full SEO and schema. Where most Irish small businesses land.
€2,250 (Premium) — €5,000 (freelance)
Bespoke design, deeper copywriting, simple e-commerce or booking. Our Premium tier sits at the floor of this band; a good freelancer at the top is excellent value, a bad one is just slow.
€5,000+
Agency territory. You're paying for project management, multiple specialists, brand strategy and process overhead. Worth it for established brands and complex builds — overkill for a 5-person plumbing company in Naas.
What drives the price
- Page count — every extra page is design + copy + QA time.
- Custom branding vs. template — a brand kit alone is a €500–€1,500 line item with an agency.
- E-commerce — adding a real shop with Stripe and shipping doubles the scope.
- Copywriting — if you can't write it, someone has to. AI helps a lot here.
- Revisions — agencies often include two rounds; extras are billed.
What you shouldn't pay for
- Monthly retainers you can't cancel — your site shouldn't be rented.
- Hosting markup — €10/month hosting resold to you at €60.
- "SEO packages" that are just monthly invoices with no deliverables.
- Domain lock-in — your .ie should be in your name, not your agency's.
Our take
Most Irish businesses need a 4–6 page site, look-good-on-mobile, with a contact form and basic SEO. In 2026 that should cost €495–€1,150, not €3,000. Anything more is either a custom brand build (worth it) or agency overhead (not).