Why tradespeople in Ireland need a website (not just Facebook)

Most Irish tradespeople — plumbers, electricians, builders, roofers, carpenters — still rely on word of mouth and a Facebook page. That worked in 2015. In 2026, every new customer is doing a Google search before they call, and a Facebook page alone loses the job to whoever's website looks more legitimate.

What customers actually check before calling

1.Google search to find local options.
2.Look at Google reviews on the top 3 results.
3.Click through to the website — is this a real business?
4.Check service area — do they cover my town?
5.Look for insurance, registrations, qualifications (RECI, RGI, SEAI, CIRI).
6.Find a quick way to request a quote.

What a Facebook page can't do

Rank in Google for "emergency plumber [your town]."
Display professional registrations and insurance in a credible way.
Show service-area maps.
Run a structured quote-request form.
Survive Facebook changing its rules every six months.
Be a real asset you own.

What an Irish trade website needs

Homepage with one clear service line and your phone number above the fold.
Services pages — one per major service (boiler repair, bathroom installation, etc.) so each can rank separately.
Service area page — list towns you cover.
Before/after gallery — single most powerful trust signal for a trade.
Registrations and insurance — RECI, RGI, CIRI numbers visible.
Google reviews embedded on the homepage.
Quote-request form with a small set of fields (over-asking kills conversion).
Click-to-call button locked to the bottom of the screen on mobile.

SEO for trades is easier than you think

Most national "trade SEO" companies will charge you €400/month for vague work. Realistically, an Irish tradesperson needs: a Google Business Profile, three or four service pages with location keywords, a steady drip of reviews, and consistent NAP across directories. That's it. Set it up once, maintain monthly.

What it costs

A proper trade website is a €495–€1,150 build. Compare that to one extra boiler installation or rewire it brings in within the first three months — payback is fast.

Pair it with the Trading Online Voucher

If you're a sole trader or small Ltd company, you almost certainly qualify for the TOV — that's 50% of your build cost back from your LEO.

See our trade web design page