Most Irish small business owners have heard of the Trading Online Voucher. Far fewer know about its bigger sibling — the Grow Digital Voucher, which pushes the cap to €5,000 and unlocks more advanced digital projects. If you already have a basic website and you're ready to grow online, this is usually the better grant.
The headline numbers
- Up to €5,000 grant.
- 50% match-funding — you spend €10,000, the LEO refunds €5,000.
- Open to businesses with up to 50 employees (broader than TOV's 10).
How it's different from TOV
The Trading Online Voucher is designed to get businesses online for the first time. The Grow Digital Voucher is for businesses already online who want to scale: ecommerce expansion, integrations between systems (Stripe + Xero + Mailchimp), better SEO, CRM rollout, automation. If you've already had a TOV, you can still apply for a Grow Digital Voucher later — they stack.
What's claimable under Grow Digital
- Ecommerce expansion — new product lines, B2B portals, subscriptions.
- Integration projects — connecting your website to accounting, stock, CRM.
- SEO and content strategy (beyond basic setup).
- Digital marketing strategy and automation tools.
- Cybersecurity improvements.
- Staff training on the new tools.
Which voucher should you apply for?
- No website yet, or a very basic one — start with the Trading Online Voucher.
- Already have a working site, want to add a proper shop or integrations — Grow Digital Voucher.
- Spending more than €5,000 on digital this year — Grow Digital is the bigger pot.
Application process
Same shape as the TOV: attend an information session, gather two itemised quotes, submit through your LEO portal, wait for evaluation, complete the work, claim the rebate. Expect 4–8 weeks for approval and a 6–9 month window to finish.
Our take
If you're an Irish small business spending €4,000–€10,000 on a new website with payments and integrations, the Grow Digital Voucher pays for half of it. There's no good reason not to apply.
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